As visual content becomes more popular for both organic and paid social media marketing, brands must create and leverage it. Because of the shift to visual social media, an increasing number of businesses, both large and small, are beginning to communicate visually with their fans, followers, and customers.
Instagram is one of the most popular platforms for capitalising on the power of this shift.
Instagram, with over 150 million users, is one of the best and most popular photo sharing platforms, allowing you to share photos as well as short videos with your followers. Every day, over 55 million photos are shared on Instagram, which is yet another compelling reason for your company to use this platform.
Key Advantages
There are numerous benefits that Instagram can provide for your business, so let's take a look at the top six.
Increased Participation
Depending on the quality of the post, branded updates on Facebook and Twitter are sometimes overlooked by the user. However this isn’t true for Instagram users; having an active Instagram account with useful and interesting content can earn you crazy levels of engagement with your audience. Latest study by Forrester found that Instagram content generates 58 times more engagement per follower than Facebook and 120 times more than Twitter.
Developing Personality And Trust
With branded content becoming more popular for generating engagement, one of the most important advantages of Instagram is that it can assist you in building trust. People buy from people, and Instagram will assist you in establishing that emotional connection with your target audience. The great thing about this is that it allows you to share your company's day-to-day experiences in an informal and casual manner, giving your company a more personal feel.
Traffic Increase
Although you can't include clickable links in every Instagram update, the platform can be a valuable source of traffic. Furthermore, because of the higher levels of engagement than on Facebook and Twitter, creating and maintaining a strong profile could be extremely beneficial to the visibility of your site.
Feedback and interaction
Instagram allows you to interact with your audience in real time, understand their concerns, and receive feedback to help you improve.
You will be able to see what your users publish and share their experiences with the brand thanks to the use of hashtags; this will help you get to know your customers better.
You should also be aware that Instagram users follow brands in order to get to know them better.
If you want to know more about trends in social networks, at Kiwop we can help you with it.