YouTube marketing is the activity of promoting businesses and products on YouTube's platform by uploading useful videos to a company's YouTube channel or by using YouTube advertising.

For video marketing, YouTube is the greatest place to start. You can improve your SEO, increase traffic and brand exposure, broaden your social reach, market to international audiences, increase your ROI, and diversify your video marketing plan by using numerous channels.

Not only is your audience on YouTube, but YouTube may also help you enhance your SEO and overall brand presence as the internet's second largest search engine.

Marketers may use YouTube to present unique content that is simple to watch and share. For brands, YouTube marketing may be a intimidating tool.